Here’s a quick recap on recent topic discussions…
1. Google Enters Race for Mobile Payment Systems
Way back when Starbucks announced they were going to allow consumers to make purchases with their Smartphone devices, Google apparently thought this would be a good idea for them to do as well. Stated in a recent article, Google has decided that they too want to join in on the mobile payment bandwagon. Google is planning on installing near-field-communication readers in thousands of merchant locations that will allow consumers to tap their mobile device against a register to make payments. In addition to this, Google is also strategizing to combine all of our financial account information on our mobile device to allow for us to have gift cards, store loyalty cards, and coupons all at our fingertips. This quick and convenient strategy will definitely catch consumer’s attention when it comes to their purchasing decision preferences. And with a big name like “Google”, they are sure to have a successful outcome on this.
2. Myspace
Well, we all are aware of Myspace current ranking spot when comparing it to the other big players in social media world, like Facebook, Twitter, YouTube, Flickr, etc., - they are at the very bottom of that list. So we asked, “What could Myspace do in order to get back up there?” Turns out that Myspace decided to turn to music. They integrated with SXSW, a music and film interactive site to try and help their traffic. Although teaming with the music industry might help increase their traffic, reports say that the site’s decline is accelerating. So will music change consumers perception of Myspace tune? We shall see…
3. Facebook New Search Protocol
Recently, Facebook has just been granted a new search patent that prioritizes search results based on the preferences of our personal network. Basically this means that when consumers are on Facebook and want to ask one of our friends their opinion on something, like ratings on specific restaurants, bars, events, purchases, etc. Facebook will automatically replace asking your friends, but rather than “friends of friends” or even “friends of friends of friends”. This kind of word-of-mouth, will limit online searches, for Google (as an example), and increase the activity on Facebook. Like everything, this replacement strategy of searching for results has its pros and cons. For the consumer, asking a question to someone who fits your profile standings is great because you will have someone who in a sense is “like” you answering a question, but on the other hand this may limit your choice options. Asking a friend of a friend for their personal opinion may be great, but they may also be telling you something they know you want to hear.
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