Now-a-days if you want to connect with someone, you just don’t obtain that person’s telephone number or email address, you ask if they have a Facebook or Twitter account. Social networking has become one of the largest, most effective ways to communicate or get information from these days, but is it really a good way to connect with someone?
Coming from a marketing perspective, we marketers know that if you really want awareness, you need to reach the right people, in the right way. If you are a company trying to promote your business to bring brand awareness to the social media world, you need to connect with the appropriate people that can help accomplish your goal effectively. Perfect example; the company I currently work for has just launched their new Facebook page, and being that I work in the marketing department and who is considered to be a part of the Gen Y generation, they saw me as the perfect candidate to help promote and suggest people to “like” our page. Although it is without any effort that I can select my entire net generation group of Facebook friends and suggest that they should like this page, what is that really going to do for the company? If you ask me, it would do absolutely nothing - not unless one of my fellow youthful friends would be interested in building some high-end resort and/or residential property…any takers?
If you really think about it, I mean how easy is it for someone to just press “accept”. Although, they have accepted you, does that honestly mean there is a loyal connection/commitment between the two? Frankly, when someone has to recommend something that they think you should like, that’s not connecting – that’s just allowing them to show up on your news feed. It is when you target the right person and a relationship forms – is when a real connection has transpired.
So remember my fellow social networking peeps, it shouldn’t matter how large your group of friends are, but more importantly how connected your group is, whether it be big or small.
Let's Connect,
Natasha
Study: Twitter Is Not a Very Social Network
http://www.readwriteweb.com/archives/study_twitter_isnt_very_social.php
A couple of months ago a celebrity on Twitter posted that said "How much is your Twitter worth?" I decided to click on it and saw that her Twitter was worth $13,000,000 just because of how many people is "connected" to her. Mine, in the other hand, was only $1.80. My point is that sometimes having so many people follow just because, does not mean that the person or company is productive or is connected to their customers or followers. I believe it is more important to make your point, show interest and in some kind of way interact with your followers so they feel that they are important to you. Interacting with consumers makes the difference because you are actually creating a relationship.
ReplyDeleteWhen someone likes a fan's page for a business, it may not do much for several business. Businesses that do offer some type of rewards of incentive for liking their page or commenting on a status update by the business will give them a chance to receive some savings on the business's savings. Wendy's for example, offered their new Sea salt fries by just having a user click on the like button for their fan's page. This is just one example of a simple way to save money and get to try someone's product for free to see if you like it or not. Very quick and Simple.
ReplyDeleteI certainly agree with the idea that what matters is how CONNECTED your network is, not how LARGE it is. Case in point, Antoine Dodson's "Bedroom Intruder" video made it all the way to iTunes and sold enough digital copies to by him a new home in a new neighborhood. However, none of that would've taken place would it not been for a group of brothers who had a large cult-following of subscribers for their youtube channel "Auto-tune the News". Antoine would still be unknown today had all the subscribers for this channel not liking and sharing the video on other social media networks, bringing the video to over 60 Million views. The power of a well connected network is immeasurable.
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